Freelance SEO Consultant Valencia

SEO Levante is ...

Spanish version

The SEO & AI Search Optimization consultancy created by Álvaro Pichó in and from Valencia since 2009.

From SEO Levante I offer the following services:

• Advanced SEO and organic positioning strategies for businesses and professionals
• Product communication coordination for AI Search for the accurate interpretation of companies by AIs and coordination of product communication.

Álvaro is an english speaking SEO & AI Search consultant.

Advanced SEO strategies

Entity mapping: brand, sub-brands, products or services, characteristics, methodologies and featured professionals.

The SEO I do is known as Entity-Based SEO, which is a natural and logical evolution from primitive keyword-based SEO (lexicon) to Semantic SEO based on understanding.

Automated understanding systems (Semantic Web) mimic human beings and "understand" by establishing relationships, because:

Thus, entity-based SEO, the top layer of semantic SEO, is a systematization of understanding based on establishing relationships between the different entities presented on each website.

In simpler terms: Google no longer matches keywords, but rather understands websites and what your business offers.

 

SEO project

Subjectively, the purpose of an SEO project is:

1. To help companies be found by their potential customers on internet search engines;
2. To help companies be appreciated by explaining their value proposition; and
3. To make them preferred over other companies by showcasing their added value.

Objectively, an SEO project is based on:

• The web structure in terms of the silo organization of content.
• The web architecture or user navigation: navigation menu, submenus and internal linking.
• Due grouping and separation of entities: services and/or products, contents and business areas.
• Specificity and differentiation of each content and URL, in Titles and Headings: semantics.
• Support in the writing and publication of the final contents.

More information

I have explained all of this in my own way in more detail here (only in spanish):

• Entity-Based SEO;
• Semantic SEO;
• SEO Project and
• Repository of articles and research about SEO & AI Search.

AI Search

AI Search Optimization Consulting for the accurate interpretation of companies by AIs and coordination of product communication.

Evolution of consultation technology and change in human behavior

Today there are two versions:

• SEO is evolving into AI Search, or
• AI Search has absorbed SEO (I'd prefer to say has devoured SEO to give it more artistic gravitas).

Whichever path we take, we arrive at the same conclusion: there's a paradigm shift.

I establish or define two unavoidable factors, one human and one technological:

• The human factor: there's a change in search habits; people interact with AIs differently than they did with Google's search box.
• The technological factor: there are four new players, which are different companies, each with its own distinct criteria and rules.

The Change in Search Habits

AIs are used for multiple purposes, so as an SEO & AI Search consultant for businesses, I limit myself to recommending companies, services, and products.

In this sense, people express a much more specific purchase request, full of nuances, conditions, minimums, and maximums.

How are companies trying to anticipate this?

By anticipating, as comprehensively as possible, the information expectations of customers, deploying broader information, and developing use cases both on the website itself and in available media.

 

The New Players

It must be unequivocally clear: each AI belongs to a different company, so each is a self-contained environment with its own patents and behaviors.

Therefore, influencing each one requires a separate project.

Furthermore, the differentiating value between them is crucial for business survival. If everyone had seen that ChatGPT's recommendations coincided with Google's, it wouldn't have had such a massive adoption rate.

So, all this to conclude that: each effort to establish a presence and influence within each AI is a distinct project.

As an AI Search consultant, my job will be to achieve a minimum standard of excellence.

How is the work for presence in AIs approached?

• The first phase is to ensure the correct interpretation of the company's message.
• The second phase is to prioritize and coordinate the company's product communication. Brand communication is not our responsibility.

First Phase

All the work begins by testing with the chosen AIs what they understand about our company.

This is an intensive conversation with the AI, asking it: what it is, what it does, who its members are, what areas it serves... and much more.

With this, we will have a map of what the AI ​​knows about us, what is inaccurate, what is wrong, what it can't answer... And it will then give us, or force us, to expand, correct, and update our company's information both from our owned media (website, social media profiles) and from industry-specific or niche media referred by the AIs.

Second Phase

The SEO consultant goes from being an executor to being a coordinator (of GEO) of the company's internal and external product communication to address the Bottom of the funnel which corresponds to that more specific purchase proposal.

More information

I'll expand on AI Search much more (only in spanish):

• AI Search;
• How AI recommends companies;
• Research on AI and
• What is AEO (Answer Engine Optimization)

In May 2026, I joined the private, international community of AI Search Leaders led by Tom Critchlow (New York) and Jeremy Cabral (Sydney).

 

Valencia

I am originally from and live in Valencia, and in 2026 I will have been working in strategic SEO for companies, small businesses, freelancers, and universities for 17 years.

And after a year of researching and studying AI Search, since 2026 I have been offering my services as an AI Search Consultant as a coordinator of internal and external product communication for companies.

Since I am from Valencia and have always worked here, my clients include a wide range of different types of companies such as:

• Ecommerce: accessories, cosmetics, supplies...
• Corporate websites: industrial companies, shops...
• Freelance professionals and service providers: lawyers, Architects...
• University research departments: postgraduate training;
• Marketing agencies: branding, advertising...

This demonstrates the versatility that every consultancy should possess.

Due to confidentiality, I can only disclose the location of my clients, which is in the city of Valencia:

• Streets: Cirilo Amorós, Isabel la Católica, Plaza del Patriarca, Poeta Querol, Universidad, Blanquerías, Pintor Sorolla, Nou Moles...

Outside the city limits:

• Fuente del Jarro Industrial Park in Paterna and Carrascal Industrial Park in Beniparrell.

Polytechnic University of Valencia:

• Department of Economics and Social Sciences and
• Department of Electronic Engineering.

Rest of Spain

Currently, in 2026, I also have clients in:

• Madrid, Badajoz, Barcelona, ​​Murcia, and Pamplona.

Interested... any questions?

If you think I could be the SEO & AI Search consultant you're looking for, or if you have any questions, write to me at alvaro@seolevante.com and we'll schedule a free, no-obligation video conference using Google Meet.

In addition to hearing about your needs, during the conference I can use analytics tools like Ahrefs and Sitebulb... and give you my initial impressions.